Do Traditional Food Habits Influence the Positioning Strategy of Food Products?
Introduction: food in general and particular is both a point of contention and agreement when it comes to the best tasting popular foods. We all like to present and vouch for the dishes or famous foods we have tried and found to be very delicious and likeable. In most cases we want others to try them out too and form their personal opinion in terms of taste, popularity, likeability and overall rating. For instance, India is a land of amazing food traits, tastes, aromas and colours. They form a beautiful rainbow of inclusive tastes be it north to south, east to west the variations are astounding and taste mesmerising. So how do food habits influence the positioning strategy of food products? How and Why Do Food Habits Influence Food Product Strategy Cultural and traditional attachment Food is what gives us all a sense of identity and pride. Food’s cultural and traditional influences are undeniable and shape eating and dining habits across continents. In India, whereas some may